Campaign & Marketing Manager

Posted on 22 Jul 2025

About the Role

Reporting to the Head of Membership, the Marketing and Campaign Manager role is pivotal in leading, managing, and delivering integrated campaigns and communications focused on Mortgages and Savings throughout the year. By aligning with the Society's business objectives, the role holder will drive the creation of strong, sustainable, and high-performing propositions.

Key Responsibilities

• Possess a strong understanding of digital channels and the ability to update product and service information on them. Effectively utilise these channels to promote brand and product messages, optimising them under the guidance of the agency Support the Relationship Centres by providing marketing activity that will help them deliver against Society and local objectives
• Development of highly engaging, member focused campaigns and communications that effectively deliver strategic objectives for both new and existing members
• Work with Data/Insight to analyse all campaigns, utilizing the results to make recommendations and drive improvement through a ‘test and learn’ approach
• Understand the marketing, competitor and economic landscape to improve campaigns and communications
• Determine the initial ROI for each campaign and aim to enhance it through future campaigns Work effectively with colleagues across the Society including Product, Operations, Compliance and Relationship Centres to create meaningful content that can be utilised across various platforms and channels
• Support the Head of Membership in developing and managing the Society’s marketing and communication campaign approach
• Ensure propositions and communications are delivered on time, within budget and comply with regulations. Document approvals to be stored for presentation to Auditors/ Regulators if requested
• Undertake all regulatory and mandatory member communications and monitor against retention metrics
• Review marketing permissions and develop an approach to drive opt-ins
• Work with IT and Relationship Centres on data improvement to minimise wastage levels on gone aways
• Provide regular progress and results reports and present at relevant meetings
• Drive both internal and external communications to achieve agreed outcomes
• Identify and engage with key internal and external stakeholders, fostering relationships, supporting the project, and building awareness and enthusiasm for all digital platforms within each group
• Maintain the Society’s reputation through excellent engaging ‘right first time’ communications
• Manage the supplier relationship with external agencies where appropriate. 

This list is not exhaustive and the post holder is expected to carry out any other tasks that are required to fulfil the needs of the role.  Management may add or subtract from the list of duties in order to meet the need of the business as they see fit and as per the terms and conditions of contract.

 

Measures of Success

• Ability to construct, implement and evaluate strategic plans
• Ability to work at pace and balance member requirements with a commercial mindset
• Self/work organisation – Plans, co-ordinates and controls the work and resources of the team(s) under their control. Maintains an awareness of team workloads not directly under their control and demonstrates flexibility in making most effective use of resources to achieve overall business objectives
• Organisational awareness – Has a very good understanding of the Society’s overall aims, structures, policies and culture, together with a good knowledge of the policies, operations, systems and relevant strategies pertaining to specific areas of the business.
• Relationship building – Develops and maintains relationships with key contacts in all relevant areas. Attendance at range of management meetings necessitates knowledge of the wider business to enable a full contribution
• Environmental awareness – Has a good understanding of the business environment in which the Society operates and of industry best practice and key developments in own business area. Has a good awareness of the likely impact of economic, political, social and regulatory change on the Society’s business and overall aims. Where appropriate has an understanding of competitor services and initiatives and how they may be turned to the Society’s advantage
• Change management – Communicates and explains change effectively. Plans and implements changes gaining commitment and understanding, minimising disruption to service
• Marketing Awareness – keeps up to date with marketing practices and trends
• Creative and open to new ideas whilst balancing the needs of the brand and the member

About You

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